TGI Friday’s is a big brand that wanted a social media presence to match it… so they came to us.
TGI Friday’s is all about big flavours, big nights out and making that American dining experience come to life, regardless of where you are in the world. We devised a fast and fun filled narrative that matched this big bold brand and targeted two key demographics - families and young professionals. As far as we were concerned, setting the scene with strong visuals of everything that a night in TGI Fridays includes was just as important as the food and drink itself. When it did come to food and drink we primarily focused on dishes from the grill and TGI’s wide ranging selection of cocktails and focused heavily on fast fun stop motion photography and big graphics to match the brand and make it pop out of all their follower’s Facebook feeds