Services: Social Media Management + Photography


Bread & Bones is an fast casual diner in the centre of Dublin that draws its inspiration from Asian cuisine and western favourites. We worked with the Bread & Bones team from the outset in creating the brand (logo, imaging, signage, interior design) and rolled out a social media campaign that centred around interactive content and viral campaigns, rather than paid and sponsored content.

The Goals:

  • To create a brand that exuded high quality food, in a fast paced friendly environment.

  • To create a physical space that appealed to the younger demographic that it targeted.

  • To build a loyal online following with a low budget and raise brand awareness as organically as possible.

Our Solutions:

  • Develop a tone of voice and content that was both cheeky and inviting and also portrayed the idea of inclusiveness with the brand.

  • Creation of viral marketing campaigns such as the Ed Sheehan Special: 20% off for redheads, Mary Black Friday and an In - N -Out Burger pop up.

  • Invite key influencers, journalists and reviewers to not only visit the restaurant but to collaborate on projects, such as the Bare Bones Podcast recorded with Tweety Monkey.

Viral Marketing Campaign: In - N - Out Burger pop up.

Viral Marketing Campaign: 20% Off for all Redheads.

Our Results:

  • A combined 8,000 social media followers.

  • Viral marketing campaigns garnered both national and international press.

  • The creation of a brand with strong imaging and its own unique voice.

  • Positive reviews and write ups in the national press

  • The recording of a series of podcasts in the restaurant