BREAD & BONES
BREAD & BONES
Services: Social Media Management + Photography
Bread & Bones is an fast casual diner in the centre of Dublin that draws its inspiration from Asian cuisine and western favourites. We worked with the Bread & Bones team from the outset in creating the brand (logo, imaging, signage, interior design) and rolled out a social media campaign that centred around interactive content and viral campaigns, rather than paid and sponsored content.
To create a brand that exuded high quality food, in a fast paced friendly environment.
To create a physical space that appealed to the younger demographic that it targeted.
To build a loyal online following with a low budget and raise brand awareness as organically as possible.
Develop a tone of voice and content that was both cheeky and inviting and also portrayed the idea of inclusiveness with the brand.
Creation of viral marketing campaigns such as the Ed Sheehan Special: 20% off for redheads, Mary Black Friday and an In - N -Out Burger pop up.
Invite key influencers, journalists and reviewers to not only visit the restaurant but to collaborate on projects, such as the Bare Bones Podcast recorded with Tweety Monkey.
Viral Marketing Campaign: In - N - Out Burger pop up.
Viral Marketing Campaign: 20% Off for all Redheads.
A combined 8,000 social media followers.
Viral marketing campaigns garnered both national and international press.
The creation of a brand with strong imaging and its own unique voice.
Positive reviews and write ups in the national press
The recording of a series of podcasts in the restaurant